Darn it. I just attempted to read another long-winded article, the contents of which could have been written in a single paragraph. I understand the problem, however. Medium’s new read-based system for calculating earnings encourages waffle. After all, you get paid more the longer you keep eyes on the page.
It’s no wonder writers who consider their Medium pay part of their wages struggle to maintain monetary payback for their work. The dip in earnings they no doubt encounter has been fast and unforgiving.
Nonetheless, although it’s tempting to waffle to get readers to stay, doing so won’t help you long-term. They will get fed-up and stop reading.
I find it hard to sift through gobbledygook (but thank you for giving me the opportunity to use the word gobbledygook, anyway; it is so delicious).
I too, feel the need to adapt positively to Medium’s change in stance. Nonetheless, flimflam turns me off. I want to read your work and be kind and encouraging. Yet, when you go over the same old point in ten different ways, I am disheartened and bored.
Since we share the same predicament. I thought I’d also share insights on the problem of keeping people interested in what you write.
It stands to reason readers will read when you have something out of the ordinary to say.
Point one: Write something out of the ordinary
They might also linger on the page if you add elements other people don’t bother to bring to the table. Can you present factual ideas as a story, for instance?
Point two: What can you offer that’s unique?
Maybe, readers want to hear about a popular topic when it’s presented differently. Turned on its head perhaps?
Everything, well, most of it, has been presented before. Whether you paint a picture or write a story, someone’s come up with a similar idea before you. Nonetheless, ‘how’ you present information matters.
Topics close to reader’s hearts draw interest too. You can write about how upset you are about the quality of shaving foam till the cows come home. No one wants to know. Write about how climate change affects your local wildlife and the changes you witness in your nook of the world, though, or the way political dogma has made you uneasy and fearful, and people might want to know more.
Point three: Write about topics that affect your readers
I love reading almost as much as I love writing. And I like to visit writer’s work when I am used to them, and we have a tit-for-tat relationship, and to find hidden gems among new faces. Yet, I struggle to get through long-winded pieces that say very little over a long period. And I bet you feel the same.
I like you. Seriously. I applaud anyone who writes. Maybe I love you. But there must be an answer to this problem.
I feel guilty when I note an article is 5 minutes long, but can’t remain interested enough to read. I know how long I stay reflects in your earnings. On the other hand, I also see several steps ahead, and believe you will lose out in the long run if you keep waffling. So, please find a better tactic to maintain readership. I want to support you. Make it easier for me and I’ll stay on the page.
The Ones You Love Don’t Hurt You the Most
It’s having something worthwhile that makes you vulnerable
Who You Are Is Not What People Think Of You
We’re all under the illusion other people’s judgments of us are important
Why I Don’t Try to Be “Good” Anymore
Experience shows me true goodness and being good are, at times, different
Copyright © 2019 Bridget Webber. All rights reserved